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I’ve often wondered how the media would respond when eco-apocalypse struck. I pictured the news programmes producing brief, sensational reports, while failing to explain why it was happening or how it might be stopped. Then they would ask their financial correspondents how the disaster affected share prices, before turning to the sport. As you can probably tell, I don’t have an ocean of faith in the industry for which I work. What I did not expect was that they would ignore it.

A great tract of Earth is on fire. It looks as you might imagine hell to be. The air has turned ochre: visibility in some cities has been reduced to 30 metres. Children are being prepared for evacuation in warships; already some have choked to death. Species are going up in smoke at an untold rate. It is almost certainly the greatest environmental disaster of the 21st century – so far.

And the media? It’s talking about the dress the Duchess of Cambridge wore to the James Bond premiere, Donald Trump’s idiocy du jour and who got eliminated from the Halloween episode of Dancing with the Stars. The great debate of the week, dominating the news across much of the world? Sausages: are they really so bad for your health?

What I’m discussing is a barbecue on a different scale. Fire is raging across the 5,000km length of Indonesia. It is surely, on any objective assessment, more important than anything else taking place today. And it shouldn’t require a columnist, writing in the middle of a newspaper, to say so. It should be on everyone’s front page. It is hard to convey the scale of this inferno, but here’s a comparison that might help: it is currently producing more carbon dioxide than the US economy. And in three weeks the fires have released more CO2 than the annual emissions of Germany.

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