Leasing Out Integrity to Coca-Cola

Irony is dead. It has been garrotted by reality.

For proof, check out the Beverage Institute for Health and Wellness. Sounds like a spa in Arizona where you might enjoy a cleansing regimen of aloe vera smoothies, doesn’t it?

Hey, shouts Coke’s experts, three or more colas a day are simply part of an integrated, healthy diet — for children and adults alike. But, no, it’s a hokey “science” front owned and run by Coca-Cola. The world’s largest beverage purveyor wants you to be assured that none of its sugary, empty-calorie, or artificially-sweetened concoctions are a cause of obesity.

And this:

The Academy of Nutrition and Dietetics, billed as the world’s largest organization of food and nutrition professionals, leases out its integrity to the soft drink giant.

This is how the game is played. Do you think the food pyramid has anything to do with ideal nutrition? Thank again. You can read this article here.

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