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Jon Rappoport paints the picture of the modern news anchor and their role in the mass hypnotism that is the modern daily news broadcast.

“The vocal delivery of an elite anchor has to work minor poetic rhythms into prose. Shallow hills and valleys. Clip it here and there. Give the important words a pop. Make no mistake about it, this is hypnosis at work. Not the cheesy stage act with three rubes sitting in chairs, waiting to be made into fools by the used-car- salesman type waving a pendulum. This is higher-class stuff. It flows with certainty. It entrains and conditions brains. The audience tunes in every night to get their fix.

“That’s the key. The audience doesn’t really care about content. They want the delivery, the sound, the voice of the face.

“Brian Williams could do a story about three hookers getting thrown out of a restaurant by a doctor celebrating his anniversary with his wife, and it would come across like the Pentagon sending warships into the Gulf.”

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