I am an unashamed Steve Jobs fan. I’ve read Isaacson’s book, I’ve watched most if not all of the movies that have been made about him, I’ve watched his 2005 Stanford Commencement Address countless times.
But there’s an interview that captures the essence of Jobs like nothing else I’ve seen. It was filmed in 1995 and conducted by Robert Cringley as part of a series he was doing and for which just a fraction of it was used.
And after Steve’s death, the original went missing between Britain and the US, only to turn up in a producer’s garage as an old VHS version. And that VHS version became “The Lost Interview”.
Now, in 1995, Steve was running NeXT Computer, which Apple bought 18 months later and two years later, Jobs was back running Apple. But in 1995, no-one knew that was going to happen and Steve had been out of Apple for a decade, with time to reflect. It was also before he sold Pixar to Disney, making him most of the money he made in his life.
So, it was a quintessential, unguarded moment in which Jobs reveals so much about himself, his approach to people and his approach to business, and the elements that enabled him to transform Apple from being within 90 days of bankruptcy to the most valuable company there is.
It’s currently on Netflix in the US and perhaps elsewhere, and you can pay to view it on YouTube.
So, if the Jobs story is of interest to you and you haven’t seen it, I recommend you seek it out.
Oh, and the Stanford Address if you haven’t seen it.
Richard
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