Bunnings, Foxtel and Caltex have joined the cascading global advertiser boycott of YouTube, as Australian companies lose faith in the Google-owned video platform’s ability to isolate their brands from bigoted and extremist content.
Vodafone, Nestle, Holden and Kia have also temporarily suspended all advertising from YouTube because it was appearing alongside offensive videos. It follows boycotts by a string of global companies, highlighting the poor levels of control Google has over its content and the risk posed to brands choosing to advertise on it.
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I find this phenomenon rather interesting because it is arising as a result of the increasing censorship being imposed by Google and others, justified by the “Fake News” meme, though this process has been in play for about a year.
And it’s all to do with linguistics and primarily the linguistics of emotion. As Google and others seek to narrow the linguistic palate, they lose the colour that drives ad selection.
The bizarre, fascinating and linguistically masterful Clif High recently explained what’s happening, leading to these companies shooting themselves in the foot.
I find it highly amusing to watch them get entangled in the net of their own making, potentially threatening their very existence.
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